Coopers Brand Home

We partnered with exhibition designers Arketype to create a suite of digital experiences for Coopers Brewery’s new Brand Home. Working closely with the Coopers family, we developed storytelling that feels lively and accessible while still honouring the depth and character of a business shaped across five generations.

Interactive Touch Tables

The first interactive is a timeline that maps the evolution of the Coopers legacy. Shaped as a spiral — a nod to the brewery’s famous roundel — it allows visitors to rotate the interface from any angle, exploring stories, images, and the many ways the company has adapted to shifting eras and major world events.

The second touch table is ‘Bottle Your Personality’, a custom-built multiplayer game for up to four visitors. Through a colourful interface modelled on a modern bar, players answer a series of questions before discovering which Coopers beer (and home-brew recipe) best matches their personality. Built from scratch in Unreal Engine with 3D animation, the game includes hidden Easter eggs for those who enjoy digging a little deeper.

Video & Audio Storytelling

Across the Visitor Centre, we produced a range of content that supports the physical exhibition:

• An animated film explaining the brewing process in an engaging, accessible way.
• A documentary piece exploring the state-of-the-art packaging line and maltings.
• A series of behind-the-scenes interviews with Coopers staff.
• An audio track of unheard (and often very funny) Coopers stories that plays exclusively in the bathrooms.

Together, these elements create an experience that celebrates the legacy, humour, and craft of one of Australia’s most enduring independent breweries.