I work with cultural organisations to turn big ideas into grounded, human-centred experiences.

Background

I'm a Creative Director and Strategist who works at the intersection of storytelling, design, and technology.

For over a decade, I co-led Sandpit, collaborating with museums, galleries, and cultural organisations across Australia. My work focuses on helping audiences connect with complex ideas through emotion, structure, and a sense of discovery — whether the outcome is an intimate digital encounter or a large-scale installation.

Before Sandpit, I spent a decade as Artistic Director of The Border Project, a contemporary theatre company known for its use of interactive technologies. I also directed award-winning work for young audiences with Windmill Theatre.

That background in theatre and dramaturgy — including a PhD from Flinders University — continues to shape how I work: attentive to story, focused on audience experience, and deeply collaborative.

After many years shaping Sandpit’s creative direction, I now work independently with institutions and organisations looking to bring narrative clarity and human-centred logic to complex technology and ambitious public experiences.

Services

  • Creative Direction
  • Experience Strategy
  • Interpretive Masterplanning
  • Digital Placemaking
  • Dramaturgy & Storytelling
  • Public Art Commissioning

Methodology

Discovery & Strategy

Every project begins with understanding of context, audiences, constraints, and organisational ambition. I review existing materials, interview key people, and lead structured workshops to define the narrative spine of the work. This phase distils experience principles and a strategic framework that will anchor decisions throughout the project.

Design & Development

Here we convert principles into possibilities. I explore multiple directions, test ideas with stakeholders, then shape the most promising concepts into a coherent experience. This includes narrative design, interaction logic, and early technical thinking, supported by sketches, prototypes, and clear documentation to support downstream work.

Delivery & Partnership

I collaborate with specialist studios, designers, developers and fabricators to bring the work to life—or prepare detailed documentation for your preferred partners. I support production with creative oversight, ensuring the integrity of the idea is carried through to installation, handover, and evaluation.

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